keynote speaker, best-selling author, award-winning entrepreneur, published social scientist & pirate.
Sam Conniff is an unorthodox keynote speaker, author, entrepreneur, AND social scientist who helps teams thrive in uncertainty, rewrite the rules, and lead with creativity and courage.
He’s the creator of world-changing campaigns, social movements, bestselling books, and behavioural science experiments reaching millions.
Uncertainty Experts is an extraordinary feat of scientific storytelling and insight.
In a context of high ambiguity and uncertainty, this programme feels like an essential part of the toolkit for our leaders and teams!
Rich Waterworth
General Manager EMEA, TikTok
Sam delivered a masterful keynote to ignite a fire within the audience, challenging us to break free from conventional thinking and embrace the spirit of positive rebellion.
His message was not just thought-provoking; it was a call to action!
Chris Haggart
Chief Executive Officer, Hedron Network
We all left with fresh courage, determination and energy, committed to taking responsibility for driving better ways of doing things.
Polly Cochrane
CMO, Warner Bros UK
Sam makes an incredible contribution to progressing talent.
He’s a role model and an inspiring social entrepreneur.
Alexandra Mahon
CEO, Channel 4
Sam’s Key Topics:
1/3
Be MORE PIRATE
The best-selling book that launched a global movement and defined ‘professional rule-breaking’.
Creating ‘good trouble’ innovation and more courageous leaders and teams at firms from Google to Salesforce.
2/3
UNCERTAINTY EXPERTS
Backed by Netflix and the University of London, Sam’s global research informs interactive sessions, scientifically proven to increase resilience, creativity, and confidence in teams undergoing transition.
3/3
HARD AS NAILS
A national social experiment reimagining masculinity. An emotional, funny, and radically honest talk about wellbeing, identity and change.

Sam is always our highest-rated keynote speaker
Sam lives his values infectiously. He walks the talk so leaders listen
— Dyson
Sam inspires teams to do more than they ever thought possible
Legendary FOUNDER and one of the sharpest thinkers ON THE PLANET
— Forbes
Sam gave us the courage to be secure that we had EACH other’s backs.
— Warner Bros