For more than twenty years, Sam has worked with world-renowned clients at an executive level of strategic leadership, including brands such as PlayStation, Google, BBC, Unilever, Facebook, O2 and many others. Today, he consults for Mercedes, Rolex and Red Bull.
Sam is usually brought into rooms to play the role of “challenger.” Tasked with introducing new ways of thinking and unorthodox approaches, he helps clients forge deeper, more authentic connections with their audiences.
After more than two decades of running and growing several successful more-than-profit businesses at the intersection of innovation, purpose and brand building, I am currently enjoying operating as a ‘micro-consultancy’.
In other words: It’s just me.
I’m only taking on consultancy work where the intention is clearly purpose-driven, or where there’s ambition to develop a more meaningful approach to innovation, leadership, change management or brand building.
There’s a lot of horseshit spoken about ‘Purpose’. I believe in purpose when it delivers clear business goals, unlocks new thinking and drives teams and culture. If you’re up for being challenged, I’ll bring everything I’ve got to help you transform your business and change the world.”
Sam is also a Consulting Partner at Jericho Chambers, a network of ex-CEOs, Policy Advisors, Strategists and smart alecs consulting major organisations around trust, transparency and meaningful major change.
As with his consultancy roles, Sam is usually recruited to board and trustee positions as the “troublemaker”—to challenge assumptions, drive creativity, raise ambitions and ask difficult questions with “diplomacy and charm.”