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"I work with Sam whenever we need an injection of new thinking, fresh insight, and progressive push.  Sam owns the room, his gravitas, credibility and leadership style always has a positive impact.  He is a force of nature - his energy is infectious, he walks the talk, and as a result leaders listen to him and he is able to shift mindsets."
Tammy Potter, Global Head of Talent, Dyson

"Sam sat on a panel to oversee the Social Action Innovation Fund, which was run jointly by Nesta and the Cabinet Office. The panel was responsible for developing strategy and reviewing proposals for the investment of £40m. Sam was awesome. Thoughtful, challenging, committed; exactly what we needed."

Philip Colligan CEO, RasberryPi

"Sam is a true innovator and born leader. I've witnessed first hand his ability to energise and inspire the most sceptical of audiences when discussing how purpose can help drive business. Simply put, he'll change the way you think and work for the better."

Neil Furmston, Mindshare

Sam has over twenty years experience of strategic leadership working at an executive level with clients including; PlayStation, Google, BBC, Unilever, Facebook, O2 and many more. Usually employed as a challenger, to bring new thinking, new perspectives and fresh approaches. that helps clients create deeper connections with their audiences through the invention of more purposeful messages, products and campaigns.

Working with Sam


After over two decades of running and growing several successful more than profit businesses, I am currently enjoying operating as a micro-consultancy, i.e. it’s just me.

I am only taking on consultancy work where the intention is very clearly purpose driven, there is senior leadership commitment and contact and the desired outcome is measurable and mutual commercial and social impact.

I don’t believe in purpose as an add-on or afterthought, I believe in purpose that delivers clear business goals, unlocks new thinking and drives teams and culture. If you feel the same and are up for being challenged on everything from strategy to your supply chain, then I will bring everything I’ve got to help you transform your business and change the world.

Current Clients

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I  am also a partner at Jericho Chambers, a network of ex CEO’s, Policy Advisors, Strategists and smart alecs consulting major organisations around trust, transparency and meaningful major change.



Sam has been a key member of several board and trustee positions in recent years. As with his consultancy roles, he is usually recruited as ‘trouble maker’ to challenge assumptions, drive creativity, raise ambitions and ask difficult questions with ‘diplomacy and charm’.


Recent and current board positions inclide:


Chair & Trustee - Generation Change

Chair of Advisory Board - Undivided

Non Executive Director - Livity UK

Non Executive Director - Livity Africa

Founding Trustee - EY Foundation

Board Member - NESTA & Cabinet Office

Board Member - Telefonica Big Think

Social Enterprise Ambassador