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Sam is a brave and inspirational leader.
A true trailblazer. He has influenced my thinking and many other leaders, too.

–Tom Weldon, CEO, Penguin Random House

sam has spoken for

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1/3 navigating uncertainty

An interactive SESSION that will reframe a team's relationship with uncertainty and change, and provide shareable tools for anyone going through transformation.

Overview:

This session is funny, thought-provoking, and evidence-based. It is backed by four years of data from Sam’s research experiment, Uncertainty Experts, and his forthcoming book, The Uncertainty Toolkit.

This talk combines storytelling and science, leaving the audience with a measurable increase in their Uncertainty Tolerance (UT) and practical tools and takeaways.

Features:

  • Interactive ‘live’ experiments

  • Exclusive data and insights from global research 

  • Unforgettable case studies of ex-smugglers, refugees, gang leaders, etc.

Takeaways:

  • The Psychology of Uncertainty Tolerance

  • Tools for decision-making and problem-solving in the unknown

  • A unique and proven methodology for transforming uncertainty

Perfect for:

  • Teams experiencing change fatigue or going through transformations

  • Leaders facing unprecedented challenges

  • All settings, from online webinars to full away days and offsites

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Sam never fails to deliver every session with the enthusiasm, passion and humour as though it was the first time.  The Uncertainty Experts training was thought-provoking and insightful, really challenging us to change our way of looking at uncertainty.  People really welcomed being presented with scientific rationale alongside practical application – everyone who attended the session said it was brilliant and that they would apply their learning to both their professional and personal lives!  Transformation at pace, at scale and in action!

–Kerry Inscker, CEO, Shaw Education Trust

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Uncertainty Experts is an extraordinary feat of storytelling and science, it’s become an essential tool for our leaders and teams

–Rich Waterworth, GM, EMEA, Tik Tok

2/2 rewriting rules

A provocative and energising SESSION that shows how modern leaders and teams can adapt the rebellious spirit of history’s most successful rule-breakers to drive change, rethink strategy, and reignite purpose.

Overview:

  • Based on the bestselling book and global movement, Be More Pirate, this session helps audiences understand how to rewrite the rules—not just break them—and provides practical tools for driving cultural change from within.

Features:

  • The true history of pirate rebels, reimagined for modern leadership

  • A five-step “pirate code” framework for positive rebellion

  • Live case studies from Pirate communities in business, education and activism

Takeaways:

  • How to identify and challenge broken rules in your team or industry

  • How to build a movement from the inside-out

  • Tools to turn rebellion into strategy, and values into action

Perfect for:

  • Innovation, culture and strategy teams

  • Leadership teams seeking renewed purpose

  • Organisations undergoing reinvention or reorganisation

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Be More Pirate" is what happens when TED Talks, punk rock and Harvard Business Review meet for a pint. It lit up our whole team.

–Will Hudson, Founder, It’s Nice That

3/3 Redefining Leadership

A bold, emotional and original SESSION that challenges outdated ideas of strength and offers a new blueprint for modern leadership grounded in emotional fluency, identity and courage.

Overview:

  • Based on Sam’s award-winning national social experiment, Hard As Nails, this talk explores how redefining masculinity isn’t just a social issue—it’s a leadership advantage. Drawing from hundreds of anonymous male diaries, this session is raw, funny, and deeply human. It’s designed to open up honest conversations in places that need them most.

Features:

  • Real stories from frontline workers, fathers, creatives, and CEOs

  • Anonymous data collected from the campaign’s 300+ participants

  • A brave, unusual and disarming format (nail painting optional)

Takeaways:

  • A framework for emotional leadership in high-pressure roles

  • New language for identity, values and integrity at work

  • How to build teams where strength looks different—but performs better

Perfect for:

  • Leadership offsites and internal culture days

  • Organisations seeking to modernise their view of strength

  • Environments where emotional honesty is undervalued but needed

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SAM MAKES AN INCREDIBLE CONTRIBUTION TO PROGRESSING TALENT AND DEVELOPING LEADERS. HE’S A ROLE MODEL AND AN INSPIRING SOCIAL ENTREPRENEUR.

–Alexandra Mahon, CEO, Channel 4

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