rewriting rules

A provocative and energising WORKSHOP OR KEYNOTE SESSION that shows how modern leaders and teams can adapt the rebellious spirit of history’s most successful rule-breakers to drive change, rethink strategy, and reignite purpose.

Based on the bestselling book and global movement, Be More Pirate, this session helps audiences understand how to rewrite the rules—not just break them—and provides practical tools for driving cultural change from within.

Features:

The true history of pirate rebels, reimagined for modern leadership

  • A five-step “pirate code” framework for positive rebellion

  • Live case studies from Pirate communities in business, education and activism

Takeaways:

  • How to identify and challenge broken rules in your team or industry

  • How to build a movement from the inside-out

  • Tools to turn rebellion into strategy, and values into action

Perfect for:

  • Innovation, culture and strategy teams

  • Leadership teams seeking renewed purpose

  • Organisations undergoing reinvention or reorganisation

BOOKING AND PRICING

We brought Sam in because we were looking to be challenged, for something very different. He delivered ‘Be More Pirate’ with a style, humour and provocation that captivated our leaders and spurred new thinking. More importantly, he partnered fully with us from day one, supporting us in building a grander narrative, always responding to challenges and setbacks with reassuring positivity, creativity and real solutions. We ended up opening with his Keynote, bringing him into the discussion over the two days, and then asked him to finish the offsite with a Q&A on stage holding our CEO to task on what he’d heard along the way. It ended up being the highest-rated event we’ve run for leaders, and I believe its impact will live on for years to come. His authenticity wins people over within minutes and then, through charm, humour, and just enough audacity, he can push them further than ever before. He’s an immense force for good.

Laura Hagan, Chief Human Resources Officer, Tate & Lyle PLC

The exceptional Sam Conniff inspired us all to ‘Be More Pirate’ and take the risks necessary to prevail in our personal and professional lives.  He was an AMAZING presenter who helped to breathe life into the event – which is not easy as the last speaker and yet he did it!

Marie Bangura, Marketing Executive, Thinkbox

We called on Sam and Alex to introduce some Pirate spirit into OMD UK, empowering our teams to question entrenched ways of behaving that were no longer serving us well. This highly practical intervention shone a spotlight on what we needed to change, and enabled us to embrace bolder, braver choices that set us up for future success. From smaller, everyday changes to big, systemic disruption, Be More Pirate was the perfect enabler of these and everything in between.

Gareth Orr, Managing Partner & Head of OMD Create

Be More Pirate turned our team into a crew, our leaders into captains, NOs into GOs and our values into a code of conduct that we hold each other accountable to’ !

Crystal Eisinger, Strategy & Operations Lead, Google

Your keynote speech was not only insightful and thought-provoking, it also played a significant role in supporting the development of our leaders. The discussions you sparked and the thoughtful Q&A sessions that followed truly resonated with our audience and made a lasting impact. 

We deeply appreciate the time, energy, and expertise you shared with us. Your presence helped shape a meaningful experience for everyone involved, and we’ve already heard how much our leaders valued the opportunity to engage with your ideas.

 Zoe Sweet FCIPD, Divisional Director MOJ