PROFESSIONAL RULE BREAKING VS ROBOTS

In Rule Breakers & Robots, Sam Conniff offers a fresh, grounded perspective on what’s really going on beneath the noise. Rather than another talk about tools, trends, or tactics, this session explores why compliance has quietly become the default response to automation, and why that loss of confidence, curiosity, and judgement is the bigger risk. It reframes rule-breaking not as rebellion, but as a responsible, necessary mindset for navigating change.

Sam has worked alongside behavioural scientists and leading AI engineers to design a series of cognitive prompts that help audiences experience this shift in real time. These prompts are engineered to increase cognitive flexibility, disrupt habitual thinking, and reframe participants’ confidence in their own judgement. The result is not instruction, but empowerment: a renewed sense of agency in what it means to be part of the first AI generation.

This keynote (or expanded workshop) is highly interactive.

Key features:

  • A reframing of AI from a compliance challenge to a judgement challenge

  • A practical, psychologically grounded take on rule-breaking as responsibility

  • Interactive prompts that help audiences think differently, not just harder

  • A confidence-building lens on curiosity, discernment, and decision-making

  • An energising alternative to hype, fear, and AI fatigue

Outcomes:

  • Greater confidence and curiosity around AI and automation

  • A clearer understanding of when rules serve progress and when they block it

  • Practical mental tools that transfer beyond technology into leadership and work

  • A renewed sense of agency, optimism, and momentum in the face of change

Your keynote was the perfect end to our event. 

I’ve heard nothing but great feedback and my colleagues agree. We’ve got to find a way to book you for future events!   

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