navigating uncertainty & the uncertaINTY TOOLKIT

An interactive SESSION that will reframe a team's relationship with uncertainty and change, and provide shareable tools for anyone going through transformation.

This keynote is backed by the world’s largest study into uncertainty — four years of original research through Sam’s experiment, Uncertainty Experts — and his book The Uncertainty Toolkit (Pan Macmillan, 2026). Funny, thought-provoking, and scientifically rigorous.

This talk combines storytelling and science, leaving the audience with a measurable increase in their Uncertainty Tolerance (UT) and practical tools and takeaways.

Features:

  • Interactive ‘live’ experiments

  • Exclusive data and insights from global research 

  • Unforgettable case studies of ex-smugglers, refugees, gang leaders, etc.

Takeaways:

  • The Psychology of Uncertainty Tolerance

  • Tools for decision-making and problem-solving in the unknown

  • A unique and proven methodology for transforming uncertainty

Perfect for:

  • Teams experiencing change fatigue or going through transformations

  • Leaders facing unprecedented challenges

  • All settings, from online webinars to full away days and offsites

Sam Conniff was the perfect keynote speaker for our company strategy day. His keynote, Navigating Uncertainty, delivered thought-provoking and inspiring insights into how uncertainty and change affect us as humans, and how we can work with ourselves to turn uncertainty into opportunity.

Sam is not only a formidable speaker; he also demonstrated an exceptional ability to pick up on details about our organisation and the reality of uncertainty we navigate due to the highly volatile and unpredictable energy markets. This impacts not only our commercial and operational landscape, but also our organisational structure. His ability to weave these insights into his presentation made it even more relevant and impactful.

Kristian Gjerløv Juel - VP & Head of Renewable Energy Trading & Optimisation, Centrica Energy

Sam never fails to deliver every session with the enthusiasm, passion and humour as though it was the first time.  The Uncertainty Experts training was thought-provoking and insightful, really challenging us to change our way of looking at uncertainty.  People really welcomed being presented with scientific rationale alongside practical application – everyone who attended the session said it was brilliant and that they would apply their learning to both their professional and personal lives!  Transformation at pace, at scale and in action!

–Kerry Inscker, CEO, Shaw Education Trust

Sam’s Uncertainty Masterclass is an extraordinary feat of scientific storytelling and insight.

In a context of high ambiguity and uncertainty, this session became an essential part of the toolkit for our leaders and teams!

Rich Waterworth, General Manager EMEA, TikTok

Uncertainty Experts is an extraordinary feat of storytelling and science, it’s become an essential tool for our leaders and teams.

– Rich Waterworth, GM, EMEA, Tik Tok